In 2004, Shelter joined forces with diet Coke to increase awareness of housing problems among young women, and to raise money for Shelter's services.

Leaving home, finding a safe, affordable place to rent, even escaping domestic violence, young women face a range of housing challenges. diet Coke felt that Shelter's aims would strike a chord with their core audience: young urban women. Shelter was keen to promote its services through a fun and attractive corporate partnership.

In April 2004, diet Coke launched its handbag-sized 250ml Mini Break can. Denise Van Outen, Sadie Frost, Alesha Dixon from Mis-teeq, and Atomic Kitten's Jenny Frost all created designs for the can, based on their personal definitions of sanctuary. One million of these cans were produced and sold primarily through Boots stores nationwide. Cutting-edge fashion designer Pauric Sweeney then adapted the designs into prints for four exclusive handbags, auctioned for Shelter on eBay. The cans and bags proved hugely successful.

Other fundraising events included a celebrity screening of Dirty Dancing at London's exclusive cinema, The Electric. Kate Thornton, the Sugababes, Liberty X, Appleton and many more attended the event and made plaster handprints, which were promoted in Glamour magazine and auctioned on eBay. Vogue magazine, in partnership with TopShop and diet Coke, also held an exclusive reader evening to raise awareness and funds for Shelter.

The diet Coke Mini Break campaign attracted huge editorial in the Mail on Sunday, You, Hello!, OK!, Now, the Daily Star, Entertainment Today, Cosmopolitan and Glamour among others. Coverage was also achieved in many marketing and charity publications, including Marketing Week and Fundraising News.