Have a purpose
Know what you want your blog to achieve and who you are wanting to engage before you start writing anything.
You could use your blog to:
get information on your housing issue across to the general public
inspire existing activists to join your movement
involve communities in your local area with a vested interest in the housing issue
Start with an outline
Start with bullet points and subheadings to help you outline exactly what you want to include in your blog. The outline can help you write a blog that stays focused on the main points.
Grab attention with a great opening
The first few sentences you write can help you grab your reader’s attention. You can go back to your opening after you’ve drafted your blog.
Keep it short
You want your blog to be engaging. A good length to aim for Is between 500 - 700 words.
Write how you speak
Try to make it informal and conversational. You want the reader to feel like they are having a conversation with you, rather than reading something that someone else could have written.
Write from the heart
You are using your blog to help inspire people to join your call to action. The best way to do that is to include your own experiences and why you are passionate about this issue. You can also get quotes from fellow activists or those affected by the housing issue. Make sure you link these personal accounts back to why you are writing your blog and the action you are asking the reader to take.
Have a clear call to action
Once you’ve grabbed the reader's attention and made them feel connected you should give them clear actions to take. You could ask them to:
join your campaign group
sign a petition
sign up for a newsletter
come to your next meeting
follow your campaign on social media
contact you
Add an eye-catching image
A great image that sums up your blog can help grab your reader’s attention. It could be a photo of you or your group or an engaging graphic.